Innovation Workshop Diadem + MindLab

Diadem Offices Melbourne CBD, 7th February 2020

Following the established MindLab model of compulsory collaboration of research/education institutions with government and industry stakeholders to establish innovation ecosystems that will further drive complex problems solving to create bigger impact, the lab organized three hours long workshop with Diadem’s representatives – company’s leaders, designers, architects, managers, strategists, etc. The goal of the workshop was to understand how creative companies, already engaged in innovation practices through design thinking, use these processes to reframe and rethink their creative and production processes in order to stay relevant. Furthermore, the workshop aimed for Diadem to reconstruct existing operating innovation frameworks by using the MindLab expertise related to role of placemaking and storytelling in urban environments, in order to accommodate end-users needs. Finally, the workshop aimed to explore nature of collaboration and future of cooperation between academic institutions and their industry partners.

Since 2000, Diadem is a leading design and project management company specialising in the execution of branded environments. They operate at the intersection of branding and architecture, that way, having the direct impact on city placemaking processes. With offices in six different countries and with wide range impact, they have been helping enterprise, government and creative agencies all over the world to realise the possibilities for their brands in the built environment. Multi-disciplined approach – the integrated model –  balances innovation and design with project certainty and value for our clients through experienced management and procurement advice. By constantly empowering their people to do more, they challenge conventions to achieve their best work.